IDFA Opt-in: Good for User Privacy or Not So Much?

What is IDFA As part of the iOS 14 update, Apple announced it is providing users with the choice to block the IDFA

Yesterday Apple killed the IDFA without killing the IDFA, by taking it out of the depths of the Settings app where almost no-one could find it —

idfa Very simply, the IDFA is a randomly-generated code assigned to a device by Apple and used for audience targeting by app developers, as well as

idfa IDFA is an Apple iOS feature that identifies a user's mobile device You can use Privacy & messaging to show your users an IDFA